So where is Intel “UMPC” team headed ?

Rumor has it that head of Intel UMG ( ultra Mobile Group) Intel VP Anand Chandrasekher is betting his career on Intel hardware based Smart-phones.  All our Intel ex-colleagues seems to be flying to Finland a lot. Nokia is there big bet.  But then Nokia needs a miracle to survive iPhone, Android and Blackberry Juggernaut.  Although we think Nokia still makes the best phones ( sorry iPhone fans) but Android is the best Phone OS. You would think Nokia will swallow its pride and work on an Android phone.  But they are busy on yet another phone platform development with Intel, Meego.

Intel has come full circle by bringing on Mike Bell (ex HP <-  ex Palm <- ex Apple) to lead smart-phone referencedesign.  Don’t just work with top players but enables others also – what a novel idea ?  Why didn’t we think of this before, wait a minute, we did but then we stopped.  Intel dropped doing reference designs for UMPC /Smart-phone space over three years back. But this is Intel,  they have money and influence to make up for the lost ground with the right people leading the effort.

On Linked in the appearance of Title ” Smartphone marketing Manager” for Intel employees is either sign of major changes or employees making themselves more marketable. Who wants to be associated with just plain PCs ?

So what happens to the tablet UMPC?  This is under seasoned Intel VP Mooly Eden, MPG ( mobility platform group) , they traditionally seems to always end up with products which makes Intel lot of money.  We certainlyhope their will be a lot of  successful iPAD like tablets with Intel hardware.  Other progeny of UMPC, Netbooks have peaked but are here to stay and UMG has done exceptional job with them.

Editors Note: Got to admit author is biased because of his past association with Intel. (Still cannot seem to get myself to buy AMD even if it is better deal and in spite of living in Austin, TX  –  stomping grounds of AMD.)

Apple direction with hardware in iPAD and iPhone space

So where is apple going with iPAD and iPhone hardware ?  Intrinsity is the key name to remember here.

The acquisition of P.A. Semi (a California chip design start up) was first indication that Apple not happy with current chip offering and wants to do its own chips. Since it early PowerMacs day, Apple is used to influencing the chip hardware directly. Motorola and to some extent IBM were much more willing to be cooperate with Apple on this. Intel is completely different ballgame. Intel likes to be in-charge and complete control of its chips.  No wonder Intel Atom has not been able to make inroads into Apple mobile devices.

And now Apple’s acquisition of Austin chip design company Intrinsity gives us confirmation of this direction.  From  grapevine in Austin  “Intrinsity has been directed to do SOC” (System-on-Chip)  for Apple.  Given Intrinsity’s low power and high performance experience this has potential of producing some awesome custom SOCs for Apple.

So where is Intel headed with Atom ?  Answers lies in Finland … next time …

Is ipad a UMPC ?

Let see if we can rationally answer the question, is iPAD a UMPC (Ultra Mobile Personal computer) ? What does Intel or Microsoft think and what is our UMPC.com’s official position, read on.

If we ask Intel answer will be most likely no.  Why ? because Intel defined UMPC as having x86 (official term from Intel is IA – Intel architecture) processor and chipset

Lets try asking Microsoft( Or Origami folks). Most likely answer here will be no as well because they defined UMPC as running a windows based Operating System.

As you can read and our  History & Definitions section. iPAD fits our definition of  UMPC  without any modifications at all.

Here is the text from that section:

Definition

The current widely-used definition for UMPC is: A mobile device with diagonal screen size from 4″-10″ running any OS and supporting more than one computing/communication function.

Further Details:
Power – A mobile device has a battery by definition (at least for now)
Hardware Platform – No restriction
Touch screen – Common but not required

Next time : so what is Intel and Microsoft up to and Apple’s hardware plans, hint: Intel’s new marketing designation: Smart-phone marketing manager, Apple buys chip design start-up in Austin ?